Marketing & retention

Gym marketing software for email campaigns, automated follow-ups and loyal clients.

Marketing & retention

Gym marketing software for email campaigns, automated follow-ups and loyal clients.

Marketing & retention

Gym marketing software for email campaigns, automated follow-ups and loyal clients.

Email marketing for gyms, built in

Create a gym newsletter or campaign in minutes with drag-and-drop blocks, your logo and your colours. Send it to all clients or just one smart group.

Drag-and-drop email builder

Newsletter and email templates

Add classes, products and booking buttons

Send a test and preview on mobile

Email marketing for gyms, built in

Create a gym newsletter or campaign in minutes with drag-and-drop blocks, your logo and your colours. Send it to all clients or just one smart group.

Drag-and-drop email builder

Newsletter and email templates

Add classes, products and booking buttons

Send a test and preview on mobile

Email marketing for gyms, built in

Create a gym newsletter or campaign in minutes with drag-and-drop blocks, your logo and your colours. Send it to all clients or just one smart group.

Drag-and-drop email builder

Newsletter and email templates

Add classes, products and booking buttons

Send a test and preview on mobile

Ready-made automations for every moment

Switch on the emails every gym and studio needs and make them your own.

Welcome new clients

Greet every new client and help them book a first class.

Welcome new clients

Greet every new client and help them book a first class.

Trial follow-up

Turn trial clients into members with a timely nudge.

Trial follow-up

Turn trial clients into members with a timely nudge.

Birthday email

Make clients feel seen with a birthday message.

Birthday email

Make clients feel seen with a birthday message.

No recent booking

Reach out when a client hasn't booked in a while.

No recent booking

Reach out when a client hasn't booked in a while.

Credits almost used

Remind clients to top up before their credits run out.

Credits almost used

Remind clients to top up before their credits run out.

Pack expiring

Let clients know before their class pack expires.

Pack expiring

Let clients know before their class pack expires.

Membership ending

Ask for a renewal before a membership ends.

Membership ending

Ask for a renewal before a membership ends.

Win back quiet clients

Bring inactive clients back with a special offer.

Win back quiet clients

Bring inactive clients back with a special offer.

Welcome new clients

Greet every new client and help them book a first class.

Trial follow-up

Turn trial clients into members with a timely nudge.

Birthday email

Make clients feel seen with a birthday message.

No recent booking

Reach out when a client hasn't booked in a while.

Credits almost used

Remind clients to top up before their credits run out.

Pack expiring

Let clients know before their class pack expires.

Membership ending

Ask for a renewal before a membership ends.

Win back quiet clients

Bring inactive clients back with a special offer.

Smart groups: segment clients automatically

Combine conditions like age, products, visits and location. Your groups update themselves, so every campaign and automation reaches the right people.

Client segmentation without spreadsheets

Groups update automatically

See how many clients match right away

Use groups in campaigns and automations

Smart groups: segment clients automatically

Combine conditions like age, products, visits and location. Your groups update themselves, so every campaign and automation reaches the right people.

Client segmentation without spreadsheets

Groups update automatically

See how many clients match right away

Use groups in campaigns and automations

Smart groups: segment clients automatically

Combine conditions like age, products, visits and location. Your groups update themselves, so every campaign and automation reaches the right people.

Client segmentation without spreadsheets

Groups update automatically

See how many clients match right away

Use groups in campaigns and automations

Reach the right client at the right moment

Campaigns, automations and smart groups work with your live client data. No separate email tool needed.

14-day free trial

No commitment

Easy switching

Reach the right client at the right moment

Campaigns, automations and smart groups work with your live client data. No separate email tool needed.

14-day free trial

No commitment

Easy switching

Reach the right client at the right moment

Campaigns, automations and smart groups work with your live client data. No separate email tool needed.

14-day free trial

No commitment

Easy switching

Build your own gym marketing automation

Combine triggers, waits, splits and emails. Flexible enough for every idea.

Gym marketing automation flow with waits, splits and emails
Gym marketing automation flow with waits, splits and emails

Start on a trigger

Start a flow when something happens, like a new client being added.

Start on a trigger

Start a flow when something happens, like a new client being added.

Wait steps

Wait an hour, two days or longer before the next step.

Wait steps

Wait an hour, two days or longer before the next step.

Split by conditions

Give trial clients, credit pack holders and everyone else their own email.

Split by conditions

Give trial clients, credit pack holders and everyone else their own email.

Yes/no splits

Check a condition and only email the clients it applies to.

Yes/no splits

Check a condition and only email the clients it applies to.

Email steps

Design every email with the same editor as your campaigns.

Email steps

Design every email with the same editor as your campaigns.

Use client data

Base conditions on products, visits, age and more.

Use client data

Base conditions on products, visits, age and more.

Send a test

Check your emails before you switch an automation on.

Send a test

Check your emails before you switch an automation on.

Switch on or off

Turn any automation on or off with one click.

Switch on or off

Turn any automation on or off with one click.

Start on a trigger

Start a flow when something happens, like a new client being added.

Start on a trigger

Start a flow when something happens, like a new client being added.

Wait steps

Wait an hour, two days or longer before the next step.

Wait steps

Wait an hour, two days or longer before the next step.

Split by conditions

Give trial clients, credit pack holders and everyone else their own email.

Split by conditions

Give trial clients, credit pack holders and everyone else their own email.

Yes/no splits

Check a condition and only email the clients it applies to.

Yes/no splits

Check a condition and only email the clients it applies to.

Email steps

Design every email with the same editor as your campaigns.

Email steps

Design every email with the same editor as your campaigns.

Use client data

Base conditions on products, visits, age and more.

Use client data

Base conditions on products, visits, age and more.

Send a test

Check your emails before you switch an automation on.

Send a test

Check your emails before you switch an automation on.

Switch on or off

Turn any automation on or off with one click.

Switch on or off

Turn any automation on or off with one click.

Keep members longer

Spot clients who are slipping away and act before they cancel. Our gym retention software shows you who needs attention.

See inactive and at-risk clients

Act before memberships and packs expire

Track retention in your reports

Share discount codes to win clients back

Keep members longer

Spot clients who are slipping away and act before they cancel. Our gym retention software shows you who needs attention.

See inactive and at-risk clients

Act before memberships and packs expire

Track retention in your reports

Share discount codes to win clients back

Keep members longer

Spot clients who are slipping away and act before they cancel. Our gym retention software shows you who needs attention.

See inactive and at-risk clients

Act before memberships and packs expire

Track retention in your reports

Share discount codes to win clients back

Track every lead and connect your marketing tools

See what your ads and campaigns deliver with Google Analytics 4, Google Ads and the Meta Pixel. And send client data to the marketing software you already use.

Track conversions with GA4 and Google Ads

Measure ad results with the Meta Pixel

Connect Mailchimp, HubSpot and more

Build your own flows with Zapier or Make

Zapier
Make
Twilio
Xero
Gmail
ActiveCampaign
Klaviyo
Mailchimp
Hubspot
Slack
MailerLite
Google Sheets
Messagebird
Airtable

Track every lead and connect your marketing tools

See what your ads and campaigns deliver with Google Analytics 4, Google Ads and the Meta Pixel. And send client data to the marketing software you already use.

Track conversions with GA4 and Google Ads

Measure ad results with the Meta Pixel

Connect Mailchimp, HubSpot and more

Build your own flows with Zapier or Make

Zapier
Make
Twilio
Xero
Gmail
ActiveCampaign
Klaviyo
Mailchimp
Hubspot
Slack
MailerLite
Google Sheets
Messagebird
Airtable

Track every lead and connect your marketing tools

See what your ads and campaigns deliver with Google Analytics 4, Google Ads and the Meta Pixel. And send client data to the marketing software you already use.

Track conversions with GA4 and Google Ads

Measure ad results with the Meta Pixel

Connect Mailchimp, HubSpot and more

Build your own flows with Zapier or Make

Zapier
Make
Twilio
Xero
Gmail
ActiveCampaign
Klaviyo
Mailchimp
Hubspot
Slack
MailerLite
Google Sheets
Messagebird
Airtable

Start your free trial today

Save time and money and get a better grip on your business. No contracts or start-up costs. Trainin is ready for you.

14-day free trial

Cancel monthly

Easy switching

Start your free trial today

Save time and money and get a better grip on your business. No contracts or start-up costs. Trainin is ready for you.

14-day free trial

Cancel monthly

Easy switching

Start your free trial today

Save time and money and get a better grip on your business. No contracts or start-up costs. Trainin is ready for you.

14-day free trial

Cancel monthly

Easy switching

Frequently asked questions

Frequently asked questions

Frequently asked questions

What is gym marketing software?

Software that helps you win and keep clients. In Trainin you send email campaigns, set up automations and segment clients with smart groups, in the same system you use for bookings and payments.

Can I send a newsletter to my clients?

Yes. With Campaigns you build a newsletter in the drag-and-drop editor, choose your audience and send it right away or schedule it for later.

Which emails can I automate?

Think of a welcome email for new clients, a follow-up after a trial, a reminder before a pack or membership expires, a birthday email or a nudge for clients who haven't booked in a while. Ready-made automations help you start fast.

What are smart groups?

Smart groups are client segments that update themselves. You combine conditions, for example '65 or older' and 'has an active product', and Trainin keeps the group up to date. Use a group as the audience for a campaign or automation.

How do I win back inactive members?

Create a smart group of clients who haven't visited in a few weeks and connect it to an automation, for example with a free class. Trainin sends the email as soon as someone fits the group.

Do I still need Mailchimp or other email software?

For most gyms and studios, no. Campaigns, automations and smart groups are built into Trainin and use your live client data. Prefer to keep your own tool? You can connect Trainin to your marketing software.

Can I test a campaign before I send it?

Yes. Send a test email to yourself and check the desktop and mobile preview before you publish.

Can clients unsubscribe from my emails?

Yes. Every campaign includes an unsubscribe link and your business address, as email rules require. Clients manage their newsletter preference themselves.

What does Trainin's gym marketing software cost?

Marketing is part of Trainin. Check our pricing page to see which plan fits your business, and try everything free for 14 days first.