In the heart of Amsterdam, you’ll find Amsterdam Dance Centre (ADC): a vibrant place where dancers of all ages and levels come together. With more than 100 classes per week and a continuously growing community, everything revolves around flexibility, ease of use, and experience. But how do you manage such a dynamic environment without creating chaos behind the scenes? With a smart dance studio app and a strong membership management system for dance schools, the entire process becomes far more organized. We spoke with Michelle, responsible for marketing at ADC, and founder Marie-José Swart. Their story shows how Trainin not only simplifies class bookings, but also plays a powerful role in daily operations such as marketing, membership administration, and point-of-sale management.
“Click, click, done” – the foundation of Trainin
For ADC, the search started with a clear need: a system that is easy to use for both customers and staff.
Marie-José explains:
“At ADC, we were looking for a reservation system that was easy for our dancers to use, while also offering an organized and flexible back-office system for our team.”
That simplicity is clearly reflected in everyday use. According to Michelle, the platform is highly intuitive as a user-friendly dance app:
“We hear very often that booking classes is really easy, but also that cancelling a session is simple. That makes it accessible for everyone.”
From young dancers to adults aged 70+, everyone easily finds their way within the system.
Everything under one roof: from bookings to marketing
At ADC, Trainin is much more than just a booking system. Michelle uses it daily to:
Monitor class occupancy
Organize promotions and create discount codes
Manage marketing campaigns
“With the marketing tool, we can reach everyone in our system, even people who haven’t visited in a while. That works really well,” says Michelle.
With nearly 20,000 customers in the system and an integrated membership management solution for dance schools, that’s definitely a necessity.
The checkout as an extension of your studio
One of the less visible, but equally important features within this all-in-one dance app is the checkout system. At ADC, it’s used daily at the front desk and in a surprisingly efficient way.
Michelle explains their workflow:
“We actually always work with ‘walk-in’. You can also link purchases to customers, but that takes a bit more time. So we simply click on ‘walk-in’ and process the payment directly via the PIN terminal.”
How does it work in practice?
Customers order at the front desk (for example water, coffee, or a toastie)
Staff selects the products in the Trainin checkout
Payments are processed through the connected Mollie PIN terminal
Done: fast, organized, and hassle-free
This approach perfectly matches the dynamics of a dance studio, where speed and simplicity are essential.
More than just selling drinks
Although ADC currently mainly uses the checkout for food and beverages, Trainin offers many more possibilities:
Selling physical products (such as merchandise or accessories)
Digital products like video lessons
Gift cards and promotions (for example Black Friday deals)
Bundles or standalone services
Michelle also sees that potential:
“Right now we mainly use it for drinks and snacks, but you can do much more with it. For example, selling video series. That’s definitely interesting to explore further.”
Online and offline sales in one system
What makes Trainin powerful is that everything comes together within one platform. Whether a customer uses the dance app to:
Book a class online
Purchase a class pass
Or buy a drink at the front desk
Everything runs through the same system. This provides:
Clear administration
Fewer separate tools
Better revenue insights
Efficient membership management for dance schools
And perhaps even more importantly: a consistent customer experience.
From first customer to long-term partner
ADC was one of the very first customers of Trainin. Over the years, the collaboration has only become stronger.
“What we appreciated from the beginning is that they really listened to us,” Michelle explains.
“We could explain what we needed, and it would actually get built. The platform really grew alongside us.”
A system that thinks along with you
Whether it’s class bookings, marketing, membership management, or point-of-sale sales: Trainin helps ADC keep everything running smoothly.
Marie-José summarizes it perfectly:
“It has brought convenience and trust to our dancers. And for us, it creates overview, saves time, and helps increase revenue.”
Would they recommend it? Without a doubt.
When asked whether they would recommend Trainin, nobody had to think twice:
“Absolutely! 10 out of 10 stars.”
Curious how you can use the checkout and other Trainin features within your own studio?
Whether you run a dance school, gym, Pilates studio, or boutique fitness studio: Trainin helps you organize not only your classes, but your entire business operation more intelligently with a powerful membership management system.
We are proud and grateful to work with a great partner like Amsterdam Dance Centre and look forward to continuing our collaboration in the future.
